Why You Should Not Use A Free Email Address For Business

Free email accounts indicated a lack of experience

Many businesses, clients and customers communicate primarily by email and as you know it provides a fantastic ROI – unless you’re using a free email address (like Hotmail, Gmail or one provided by your ISP (internet provider)). If you are still using a free email address you are most likely losing business each and every day.

The downsides of using a free email address are:

An unprofessional look: Imagine if your bank used a free email account – you’d never feel comfortable giving them your personal details let alone your money. How people perceive your business is what can make or break a business. Without a professional touch you will appear as a fly-by-night enterprise. It puts your credibility into question and sends the message that you’re not serious about doing business – or worse – that you are prepared to cut corners and take the cheap option.

It erases your experience: A new or fledgling business often starts out with a free email account. This clearly communicates that they are new, have little experience and are perhaps testing the waters in a new direction. They’re not even remotely proven yet and are firmly within the hobby-zone. Continuing to use the free address once your business moves into the professional arena means you will struggle to build momentum and any experience you have earned will be negated.

It’s forgettable or inappropriate: Your business success hinges on being memorable enough to gain repeat custom and referrals from advertising. Unfortunately free email addresses are filled with hard to remember clutter, for example – franksplumbing_1975@hotmail.com or bookkeeper1198@gmail.com.

Neither of these roll off the tongue, are appropriate for business, or can be remembered without a high likelihood of typos and bounce backs. Branded email addresses such as frank@franksplumbing.com make running a profitable and scalable business much easier.

The email address Is not permanent or safe: When you have a free email address you are at the mercy of the provider. They may cancel your account for any reason or even cease operations. These free accounts are also often hacked and their passwords leaked on a global scale. You get stuck using the same provider (and can’t take advantage of any better deals) as you need to use the old email address because it is on your marketing materials (printed on your business cards, car lettering, flyers etc).

With your own domain name and subsequently your own email address you own it and can move it to a new business-grade email service easily. You also have complete control over the domain and can reset passwords and create and close accounts at will.

Give us a call at 08 8326 4364 to set up your branded business email.

How To Stay Safe While Being Social Online

How do you balance being social with staying safe online??

These days it is common for people to happily share all sorts of their private information online. Unknown to the actual users this sharing builds information stores that can easily become a one-stop goldmine for fraudsters.
Staying Safe Online

It’s not exactly the intention everyone has when they sign up to a social network site (as the whole point of most of their networks is to share your life with your friends) but this social sharing depends on us making certain privacy sacrifices.

So how do you balance being social with staying safe?

On Facebook alone, the average person shares 13 pieces of personal information ranging from a fairly innocent name/email combo, all the way to their mothers maiden name and home address.

It doesn’t sound like a lot, but those 13 pieces have the power to unravel your life within minutes.

Even checking in at home has become the norm for some people, helping to create a multi-dimensional online identity. The details are available to anyone who cares to look, whether they’re a friend keeping in the loop or someone with a much darker agenda.

The problem is that you don’t know who’s looking at your profile or why they are looking.

For example, someone could try accessing your email account by clicking the ‘Forgot password’ link. The email service follows its security rules and asks identifying questions like ‘which high school did you go to? What is your pet’s name?’ These most common identifying checks and their answers are probably available on a lot of peoples Facebook page.

Once your email address is compromised, hackers can use that to break into other services by going through, clicking ‘Reset Password’ on site after site, account after account – since they have full access to your email. So there’s nothing stopping them from compromising all your online accounts.

7 Ways To Secure Your Facebook Without Missing Out on the Fun

  • Preview your profile as others see it (ie see if you can login on a friends account to see what they can see).
  • Review what should and should not be visible to strangers.
  • Consider only sharing partial details, like birth day and month, but not the year.
  • Only ever ‘friend’ or ‘connect’ to people you know and trust.
  • Be wary of duplicate or ‘odd’ friend activity – hackers will often clone or hack a friend’s profile and initiate an urgent and uncharacteristic request (usually for money).
  • Update your past privacy settings too.
  • Set default future sharing to ‘friends only’.

Need help securing your social media privacy? We can help– contact us today on 08 8326 4364 or via email at support@dpcomputing.com.au.